1% for the Planet
Project overview
This project is about telling the story behind why Tri-Fit partners with The 2 Minute Foundation through its 1% for the Planet commitment, rooted in the founder’s journey, brand values and connection to the outdoors.
Rather than focusing on simply producing a video, our aim is to create a cinematic brand story that feels honest, grounded and human - capturing the responsibility and thinking behind the brand, rather than focusing directly on the product.
We’ll guide the process from start to finish, shaping a clear narrative and creating a relaxed filming environment that allows the story to unfold naturally. The focus will be on producing a polished hero film, supported by social content, that can be used across your website and social platforms.
At its core, this film is about building an emotional connection with your audience - helping them understand the impact of the partnership and feel that, by supporting Tri-Fit, they are actively contributing to something meaningful. Our role is to make that story clear, considered and genuinely felt.
Shot on assignment for Boardmasters
Brands that have trusted us
What to expect?
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We build content using proven formats that are designed to perform, not guess. By understanding your goals first, we shape a content strategy around what will actually move the needle - then make it look great. Everything is designed to work as part of a wider system, covering paid, organic and web so your content works harder across every channel.
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Be as involved as you want - or not at all. We manage the entire process from concept to delivery, including storyboards, locations and models, all within one package.
We work through a repeatable process that removes the guesswork, keeps things moving smoothly and frees you up to focus on what matters most, while we take care of the content.
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While we’re always happy to support one-off projects, we’re all about building long-term partnerships. We deliver high-quality work from day one and over time build a deep understanding of your brand, your audience and what performs - allowing us to refine, improve and drive even stronger results. We treat every partnership as if it’s our own brand.
The purpose of this video is to clearly communicate why Tri-Fit gives 1% for the Planet and what that commitment truly means behind the scenes.
Rather than focusing on products or performance, the film is designed to:
Humanise the brand through the founder’s story
Show a genuine connection to the outdoors and the environments Tri-Fit relies on
Build trust and credibility with a conscious, value-driven audience
Position Tri-Fit’s 1% contribution as a long-term responsibility, not a marketing add-on
The hero film will act as a cornerstone piece of brand content - supported by social cut-downs that can be used across your website, social platforms and future campaigns to reinforce Tri-Fit’s values and purpose.
Visual overview
Visually, the film will feel cinematic, natural and grounded - balancing polish with authenticity.
The approach will include:
Natural light and outdoor environments; sea, coastline, beach cleans, coastal training locations
Founder-led moments; captured interacting with & exploring the coast
Intimate interview sequences; allowing the story to unfold naturally
Raw, textural details; reflecting on the environment and the elements tied in with the brand
A balanced, minimal aesthetic that lets the story lead supplemented with striking visuals
The overall look will be premium but honest, avoiding anything overly staged or commercial, ensuring the film feels timeless and aligned with Tri-Fit’s values.
Shot on assignment for Ann’s Cottage
Packages:
Growth
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Full pre-production and planning covering:
Location scouting
Scripting
Storyboarding
Talent booking
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1 full day shoot with a variety of locations around the coast
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For use on web, social + retail
Main Landscape + vertical cut
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2 × 1 social ads with alternate intros (used for A/B testing
Tried and tested formats designed for conversion
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Social first cut downs with individual narratives
Vertical and landscape cut for use across web + social
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For use across paid + organic socials
Great for in house content creations
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Access to selected raw footage
Great for in house content creations
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Takes the head ache out of negotiating future rates - we’ve got you covered!
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Starting from £550 + talent fees
Value: £4,250
Price: £3,250
Core
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Full pre-production and planning covering:
Location scouting
Scripting
Storyboarding
Talent booking
-
1 full day shoot with a variety of locations around the coast
-
For use on web, social + retail
Main Landscape + vertical cut
-
2 × 1 social ads with alternate intros (used for A/B testing
Tried and tested formats designed for conversion
-
Social first cut downs with individual narratives
Vertical and landscape cut for use across web + social
-
For use across paid + organic socials
Great for in house content creations
-
Access to selected raw footage
Great for in house content creations
-
Takes the head ache out of negotiating future rates - we’ve got you covered!
-
Starting from £550 + talent fees
Value: £3,100
Price: £2,900
Where to use the content?
social Ads (A/B test)
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Paid-focused videos, most commonly for Meta, built using proven formats designed to grab attention and drive action.
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We create alternate versions of the same ad - testing different hooks, intros, or messaging - to see what performs best so you can scale what works.
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Primarily across paid social platforms like Meta, feeding into different funnels depending on the goal.
Performance reels
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Story-first social clips designed to bring your audience into the journey, showing why this partnership matters and how their support plays a part.
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They help build brand association and allow customers to see how their support contributes to something meaningful.
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Mainly organic social, with the option to run them as paid ads when performance supports it.
Raw footage
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A curated gallery of raw un-graded clips ready for use in future edits.
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Absolutely. As standard we don’t grade all clips in order to keep the price down and give your team flexibility in the future. However if a fully graded galley is desirable then we can cover this for an agreed fee.
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All across socials (reels, stories, etc)
In house content creation
Video postcard
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A single, thoughtfully framed clip, no cuts, captured during shoots. Either a product focused moment or an aesthetic “postcard” scene.
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Perfect for stories, simple reels, content banks, and quick-turn social posts.
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Extremely - they can stand alone, support reel creation, or be layered with graphics for paid ads.
“Rakker combine exceptional creativity with real outdoor knowledge, delivering high-quality content that truly understands the brand and the environment it operates in.”
— Emily, Gecko Head Gear
the next steps are easy.
1. Let us know you’re ready to move forward
2. We send over the contract & invoice
3. We schedule, shoot & deliver all content
Still want to get to know us?
At Rakker, we are the storytellers of the outdoors, capturing the essence of real moments and turning them into captivating narratives. As a creative agency, named after the Cornish word for 'Storyteller', we pride ourselves on crafting meaningful campaigns and high-quality content that resonates with authenticity. Specialising in managing social media and collaborating with a diverse group of content creators, we bring lifestyle brands to life in adventurous, natural settings. Our work embodies an aspirational yet genuine feel, showcasing experiences that inspire without ever feeling staged. Whether it's portraying friends enjoying a day of outdoor adventure or highlighting the simple joys of everyday life, Rakker delivers content that is as real and engaging as the moments it captures.