Gecko Head Gear whilst an incredibly established brand, came to Rakker in need of a campaign to re-establish the brand as the go to surf helmet along side their rescue range. In order to solve this we created a campaign which was fronted by a new brand ad, alongside short form video & web and social first photos.

The campaign was designed to be focussed on selling the adventure and lifestyle that comes with the product, and not directly on showcasing the features of the helmets. This helped to make Gecko stick out from its competitors by having a much stronger and more desirable association with the product and lifestyle.