For Boardmasters’ latest merchandise drop, we partnered with the team to produce a full set of reels and photos for use across web and social.

The goal was to create a campaign that felt unmistakably “Boardmasters” - rooted in their beach, surf, and summer energy. Something that would build excitement for festival-goers and give the new merch a lifestyle-first feel rather than a standard product release.

We focused on capturing the atmosphere their audience loves: sun, sand, friends, and that laid-back coastal spirit. The result was a collection of visuals that boosted engagement and helped drive hype around the drop.