Increasing Organic & Paid Reach Through Aspirational UGC
Shot on assignment for Mizu in Finland.
content that works as hard as you do.
I’m currently in Whistler and actively using Nomad and it’s been genuinely solid. Setup was easy, coverage has been reliable, and it’s quietly doing exactly what it should: letting the trip run without friction.
Looking at Nomad’s content off the back of that experience, it’s clear you’re already doing a lot right. There’s strong creator-led UGC that communicates the product well, alongside polished travel content that sells the feeling of being there.
Where there’s a real opportunity is in bringing those two together more deliberately. Much of the travel content feels aspirational but generic, while some of the UGC does the explaining without fully tapping into the emotion and aspiration that comes from travel content.
By combining epic scenery with clear, creator-led messaging, Nomad’s content can do both jobs at once: inspire discovery and communicate value. The result is native, high-performing assets that feel at home in-feed and are well suited to both organic reach and paid use with an adventurous, travel-first audience.
Brands that have trusted us
What to expect?
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We build content using proven formats that are designed to perform, not guess. By understanding your goals first, we shape a content strategy around what will actually move the needle - then make it look great. Everything is designed to work as part of a wider system, covering paid, organic, and web so your content works harder across every channel.
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Be as involved as you want - or not at all. We manage the entire process from concept to delivery, including storyboards, locations, and models, all within one package.
We work through a repeatable process that removes the guesswork, keeps things moving smoothly, and frees you up to focus on what matters most, while we take care of the content.
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While we’re always happy to support one-off projects, we’re all about building long-term partnerships. We deliver high-quality work from day one, and over time build a deep understanding of your brand, your audience, and what performs - allowing us to refine, improve, and drive even stronger results. We treat every partnership as if it’s our own brand.
Why now?
I’m already on the ground in Whistler and actively using Nomad as part of the trip, which removes the usual overheads that come with travel-led content. There are no additional travel fees or complex logistics - just real-world usage captured naturally, in real time.
Because this trip isn’t being run with a full production crew, but instead with experience, creative direction, and a lightweight setup, we’re able to offer significantly reduced package pricing while still delivering content that meets Rakker’s production and strategic standards.
As a full production and creative agency, Rakker approaches this with both performance and storytelling in mind - creating assets that feel authentic, visually strong, and built to convert across organic and paid.
With everything already in place, this is an opportunity to move quickly and get better-performing, more integrated content live now, rather than waiting for a future campaign that comes with higher costs and longer lead times.
Scale
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Location scouting
Scripting
Storyboarding
Value: £300
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2 full day shoots with multiple locations across Whistler
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For use on paid & organic socials
1 x Vertical product lifestyle reels
2 x UGC style video
10 x postcard videos
Value: £1850
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3 × social ads with alternate intros (used for A/B testing
Tried and tested formats designed for conversion
Value: £1650
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5 x Lifestyle focused images with product integration
Great for social, web & retail
Value: £800
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Keiran + Lydia (currently in whistler)
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Shoot expenses capped at £100
Budget can be extended upon request
Value: £100
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Full licence to use content for 6 months
Value: £1000
Packages:
Growth
Value: £3150
Price: £1900
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Location scouting
Scripting
Storyboarding
Value: £300
-
1 full day shoot with multiple locations across Whistler
-
For use on paid & organic socials
1 x Vertical product lifestyle reels
1 x UGC style video
Value: £1000
-
1 × social ads with alternate intros (used for A/B testing
Tried and tested formats designed for conversion
Value: £550
-
5 x Lifestyle focused images with product integration
Great for social, web & retail
Value: £200
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Keiran + Lydia (currently in whistler)
-
Shoot expenses capped at £100
Budget can be extended upon request
Value: £100
-
Full licence to use content for 6 months
Value: £1000
Core
Value: £2620
Price: £1500
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Location scouting
Scripting
Storyboarding
Value: £300
-
1 full day shoot with multiple locations across Whistler
-
For use on paid & organic socials
1 x UGC style video
Value: £550
-
1 × social ads with alternate intros (used for A/B testing
Tried and tested formats designed for conversion
Value: £550
-
3 x Lifestyle focused images with product integration
Great for social, web & retail
Value: £120
-
Keiran + Lydia (currently in whistler)
-
Shoot expenses capped at £100
Budget can be extended upon request
Value: £100
-
Full licence to use content for 6 months
Value: £1000
Value: £5400
Price: £3200
Where to use the content?
social Ads (A/B test)
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Paid-focused videos, most commonly for Meta, built using proven formats designed to grab attention and drive action.
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We create alternate versions of the same ad - testing different hooks, intros, or messaging - to see what performs best so you can scale what works.
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Primarily across paid social platforms like Meta, feeding into different funnels depending on the goal.
UGC content
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User Generated Content is content created by real customers, typically filmed on a phone and shared organically. Our take on UGC uses the same authentic, informal style - creating relatable, trust-led content that feels genuine while still being purpose-built for performance.
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UGC builds trust quickly and is especially effective mid-funnel, helping reduce hesitation and increase conversion.
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Highly effective across both paid and organic social, and something we regularly incorporate into both.
Lifestyle reels
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Organic-first videos designed to showcase your product in an aspirational, lifestyle-led way.
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They help build brand association and allow customers to see themselves using your product in their ideal, everyday life.
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Mainly organic social, with the option to run them as paid ads when performance supports it.
Video postcard
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A single, thoughtfully framed clip, no cuts, captured during shoots. Either a product focused moment or an aesthetic “postcard” scene.
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Perfect for stories, simple reels, content banks, and quick-turn social posts.
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Extremely - they can stand alone, support reel creation, or be layered with graphics for paid ads.
“Rakker nailed the balance between great creative and real results. The content elevated our brand visually and delivered strong performance across web and social.”
— Emily, Gecko Head Gear
DON’T JUST TAKE OUR WORD FOR IT, HERE’S WHAT ARE CLIENTS HAD TO SAY:
Working with Rakker has been a fantastic experience for our live event merchandise projects. We trust them completely to develop and deliver creative content that aligns precisely with our predetermined briefs, and they consistently exceed expectations.
Their ability to interpret a wide range of client requirements and translate them into strong, commercially effective designs makes them an invaluable creative partner. Whether it’s fast-turnaround event merch or more detailed branded content, their shoots and creative output are always on point, professional, and ready for production.
Rakker has become a key part of our process, helping us deliver high-quality merchandise for a variety of clients with confidence and consistency.
- Zach,
Director, Upstream Printing Ltd
Keiran has now shot multiple campaigns for us at Ann’s Cottage and each and every time he delivers. On our latest campaign, I worked really closely with him from concept to overseeing the shoot and it’s clear that he has natural talent, invaluable expertise and a clear passion for photography and videography. Not only this, but he welcomed my own creative direction and took on board feedback positively, which made him an absolute pleasure to work alongside. He’s gone above and beyond to make sure he nailed the brief, keeping regular communication throughout and as a team, we are so pleased with the final shots and video content and can’t wait to use it!
- Sim,
Ann’s Cottage
the next steps are easy.
we Jump on a free intro call
We send over the contract
We schedule, shoot & deliver all content within 1 week
Still want to get to know us?
At Rakker, we are the storytellers of the outdoors, capturing the essence of real moments and turning them into captivating narratives. As a creative agency named after the Cornish word for 'Storyteller', we pride ourselves on crafting meaningful campaigns and high-quality content that resonate with authenticity. Specializing in managing social media and collaborating with a diverse group of content creators, we bring lifestyle brands to life in adventurous, natural settings. Our work embodies an aspirational yet genuine feel, showcasing experiences that inspire without ever feeling staged. Whether it's portraying friends enjoying a day of outdoor adventure or highlighting the simple joys of everyday life, Rakker delivers content that is as real and engaging as the moments it captures.