Helping to communicate your impact clearly, build trust faster, and turn attention into meaningful support.
72% of donors say they are more likely to give after seeing a compelling story about impact
- Nonprofit Tech for Good
Connection fuels support
Most people don’t donate the first time they hear about a charity. They look for a reason to care and a reason to trust.
Research shows that around 57% of people who watch a nonprofit video go on to make a donation, and donors are far more likely to give when they feel emotionally connected and trust how funds are used.
Done well, video doesn’t just explain what you do - it shows your impact, builds emotional connection, and drives meaningful action.
Brands that have trusted us
That’s where we come in.
We work as content partners, not just suppliers. Our role is to help charities communicate their work clearly, build trust faster, and turn their website and social channels into a stronger foundation for support.
We start with our Headliner Package - the most valuable place to begin if your goal is to improve how your charity is understood, trusted, and supported online.
At the centre of the package is a headliner video - the key piece of content your charity can use to explain what you do and show your impact clearly. Around that, we capture supporting content designed to extend its impact across your website and social channels. The result is a clear, credible foundation that works across your homepage and key supporter touch points.
This isn’t about producing one-off content. It’s about creating a strong starting point that makes everything else easier. Clearer messaging, stronger trust, and content you can build on over time.
The Headliner Package is where your charity starts communicating its impact more effectively and where a longer-term content partnership naturally begins.
The Headliner Film
A headliner film is the foundation of your charity’s content - the central piece that leads your wider strategy and shapes how people first understand your work.
For most supporters, that journey now starts online. People don’t donate immediately - they research, explore, and look for reasons to trust before taking action.
That’s where a headliner film plays its role. It gives you a clear, compelling way to show what you do, who you help, and why it matters - all in one place.
Why a headliner film matters
Research shows viewers retain 95% of a message when it’s delivered through video, compared to just 10% with text. A headliner video sits at the centre of your website and does what text alone can’t:
It clearly explains what you do and the impact you make - in under two minutes
It puts real people and real stories at the heart of your charity
It builds trust quickly, where it matters most
It guides the right people towards meaningful action
Where to use your headliner film:
Fundraising campaigns
donation pages
social media
your website
Paid ads
email Appeals
More than just a film
We don’t just create one video and stop there. We partner with your charity to capture a range of impactful stories across a carefully planned series of shoot days. On each shoot, we focus on the bigger picture - capturing multiple assets at once to maximise both time and budget. Every shoot is designed to build a complete, versatile content bank. By the end, you’ll have your Headliner Film at the core, supported by a full set of assets - ready to amplify your message across your website, social channels, and beyond.
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These are 60-90 second narrative-driven videos featuring beneficiaries and/or volunteers. Crafted to build trust and showcase your real impact. These versatile stories live on your website, across wider campaigns, YouTube, and social channels - continuously putting emotive, relatable narratives in front of potential supporters, prompting them to connect or donate.
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These are punchy, vertical social clips (AKA reels) cut from your testimonials and Headliner video. They grab attention on platforms like Instagram or LinkedIn, drawing in new audiences and leading them toward deeper, long-form content.
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We deliver a collection of professionally colour-graded, vertical clips - giving your team a flexible library to draw from when creating future in-house content.
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Alongside video, we capture striking photography - real moments, people, and places - so you have a rich visual asset bank for your website, newsletters, socials and beyond.
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We repurpose key insights into social carousels, designed to engage, educate, and drive action across your digital presence.
headliner Packages:
Legacy
A comprehensive content ecosystem designed to elevate your cause, deepen community trust, and foster lasting support.
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We guide you through an initial pre-production meeting where we will discuss strategy & story points for the up coming shoots.
From there we handle everything from storyboarding to scripting, with regular check ins and sign offs.
We handle everything so that you can focus on what you do best, whilst having the final say on the creative direction.
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The Legacy package includes 4 full days of production - covering multiple locations & stories.
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2-3 minute ‘headliner film
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A 60-90 second ‘cut down’ of the Headliner video. Great for attention grabbing moments across socials.
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A short silent looping video banner - because website with video are built for conversion.
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4 x 60-90 second films telling individual stories, ready to be shared across all your marketing platforms.
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12 independent social first reels covering a variety of unique interview questions, moments from the main films & b-roll.
Purpose built for organic & paid ads
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45 x colour graded vertical video clips ready for use by in house social teams.
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45 emotive images to elevate your website, emails, socials and more.
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2 story led carousels purpose built for instagram, shown to be great for interaction.
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Our own pinned post framework is designed to provide clarity the moment anyone lands on your social media.
Discount applies when booked onto the headliner shoot.
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20% off your first 3 months of our content partner package
Price: £9250
Foundation
The sweet spot for charities seeking consistent storytelling, donor trust, and measurable growth in support.
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We guide you through an initial pre-production meeting where we will discuss strategy & story points for the up coming shoots.
From there we handle everything from storyboarding to scripting, with regular check ins and sign offs.
We handle everything so that you can focus on what you do best, whilst having the final say on the creative direction.
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The Foundation package includes 2 full days of production - covering multiple locations & stories.
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2-3 minute ‘headliner film
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A short silent looping video banner - because website with video are built for conversion.
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2 x 60-90 second films telling individual stories, ready to be shared across all your marketing platforms.
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6 independent social first reels covering a variety of unique interview questions, moments from the main films & b-roll.
Purpose built for organic & paid ads
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30 x colour graded vertical video clips ready for use by in house social teams.
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30 emotive images to elevate your website, emails, socials and more.
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1 story led carousel purpose built for instagram, shown to be great for interaction.
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Our own pinned post framework is designed to provide clarity the moment anyone lands on your social media.
Discount applies when booked onto the headliner shoot.
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10% off your first 3 months of our content partner package
Price: £6650
core
A focused, impact-driven starting point that clarifies your mission and builds a stronger digital presence
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We guide you through an initial pre-production meeting where we will discuss strategy & story points for the up coming shoots.
From there we handle everything from storyboarding to scripting, with regular check ins and sign offs.
We handle everything so that you can focus on what you do best, whilst having the final say on the creative direction.
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The Foundation package includes 2 full days of production - covering multiple locations & stories.
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2 minute ‘headliner film
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1 x 60-90 second films telling individual stories, ready to be shared across all your marketing platforms.
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3 independent social first reels covering a variety of unique interview questions, moments from the main films & b-roll.
Purpose built for organic & paid ads
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15 x colour graded vertical video clips ready for use by in house social teams.
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15 emotive images to elevate your website, emails, socials and more.
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Our own pinned post framework is designed to provide clarity the moment anyone lands on your social media.
Discount applies when booked onto the headliner shoot.
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5% off your first 3 months of our content partner package
Price: £5000
the next steps are easy.
we Jump on a free intro call
We send over the contract
We schedule, shoot & deliver all content
Content partners who are just as invested in your brand as you are
What to expect?
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We build content using proven formats that are designed to perform, not guess. By understanding your goals first, we shape a content strategy around what will actually move the needle - then make it look great. Everything is designed to work as part of a wider system, covering paid, organic, and web so your content works harder across every channel.
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Be as involved as you want - or not at all. We manage the entire process from concept to delivery, including storyboards, locations, and models, all within one package.
We work through a repeatable process that removes the guesswork, keeps things moving smoothly, and frees you up to focus on what matters most, while we take care of the content.
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While we’re always happy to support one-off projects, we’re all about building long-term partnerships. We deliver high-quality work from day one, and over time build a deep understanding of your brand, your audience, and what performs - allowing us to refine, improve, and drive even stronger results. We treat every partnership as if it’s our own brand.
Websites with video content are 53 times more likely to rank on Google’s first page. When video is used intentionally, it strengthens your wider digital presence - improving engagement, building trust, and boosting conversion rates by up to 80% across your website, social platforms, and sales touch points.
If they can’t find you, they can’t Support you
“Rakker combine exceptional creativity with real outdoor knowledge, delivering high-quality content that truly understands the brand and the environment it operates in.”
— Emily, Gecko Head Gear
Still want to get to know us?
At Rakker, we are the storytellers of the outdoors, capturing the essence of real moments and turning them into captivating narratives. As a creative agency named after the Cornish word for 'Storyteller', we pride ourselves on crafting meaningful campaigns and high-quality content that resonate with authenticity. Specializing in managing social media and collaborating with a diverse group of content creators, we bring lifestyle brands to life in adventurous, natural settings. Our work embodies an aspirational yet genuine feel, showcasing experiences that inspire without ever feeling staged. Whether it's portraying friends enjoying a day of outdoor adventure or highlighting the simple joys of everyday life, Rakker delivers content that is as real and engaging as the moments it captures.