ADSURF: Building AWARENESS & Funding
A Case study of How ADsurf Increased Awareness, Secured Funding & Reached More People Through our 6-Month AWARENESS accelerator Partnership
Client Profile
AdSurf are…
Challenges faced by AdSurf and other charities
Like so many charities, AdSurf, are doing incredible work but very few people were actually seeing it.
They were struggling to get their message out there, which made it harder to secure additional funding and limited their ability to reach the wider community of people they want to help.
During our initial consultation, a few key challenges quickly became clear:
No time or internal team to capture and share their story
Difficulty communicating the real impact they make
A strong desire to reach and support more people
Trouble attracting new supporters and partners
Not enough fresh, high-quality media for social, newsletters and fundraising
Why AdSurf Chose a 6-Month Content Partnership
After our consultation, we moved into a strategy session where we dug deeper into the challenges the team were facing and discussed ideas to solve them in a sustainable way.
We identified that as AdSurf had never invested into quality media before, the first step needed to be a powerful charity/brand film - something that captured who they are, what they do and the emotion behind their mission. A key piece they could use on social media, their website and during funding conversations.
While a brand film would create a huge initial step forward, we knew something else:
A single video isn’t enough to build momentum, reach new people or stay top of mind.
With AdSurf’s long-term goals in mind, we agreed it was vital to give them consistent, high-quality content over six months - content that would help them show up regularly, build awareness and communicate their story with real clarity.
Because yes - one great video can make an impact…
But if you want to reach more people, earn trust and open the door to more funding, you have to keep showing up.
What We Created Together (the deliverables)
Break down the components:
✔ Interviews with participants & coaches
✔ Documentary-style brand film
✔ Reels & short-form clips
✔ Photography library
✔ Social-first edits
✔ Messaging guidance
✔ 6 months of content planning + posting support (if relevant)
Short and visual. Easy to scan.
The Impact (Results + what worked)
This is the central section — especially powerful once you film the interview.
Include clear outcomes such as:
Increased awareness
Growth in followers / enquiries / session bookings
Improved ability to communicate impact
Stronger case for funding
Professional branded content
Higher engagement
More consistency
Content they can repurpose all year
This can be structured as a story:
What surprised them most was how much momentum the consistent storytelling created.
Their audience grew, sessions filled, and the team suddenly had a content library they could use for partnerships, presentations, grant applications, and social media.
Then once the interview is filmed, embed key quotes.
Summary:
Key points and learning points covered..
The offer:
This is the natural transition:
After working with AD Surf, it was clear that charities don’t just need a one-off video — they need a consistent content partner who understands their mission.
Then lay out the offer:
The Impact Programme
A six-month storytelling partnership designed to help charities and service-based organisations grow awareness, reach more people, and secure more support.
What’s included:
Monthly filming sessions
12+ edited reels
Regular interviews
Photography library
One flagship film
Done-for-you social assets
Messaging guidance
A content plan designed around your mission
Who it’s for:
Charities
Community groups
Social enterprises
Purpose-driven organisations
Support services
Nonprofits needing to show measurable impact
This is where you turn a reader into a lead.
Why This Works Better Than One-Off Content
Help them justify the investment:
Consistency builds trust
Funders look for ongoing evidence
Supporters need regular reminders
One-off videos don’t build momentum
Real impact takes time
You capture seasonal changes
Stories unfold naturally across months
This section answers questions before they’re asked.
Client Testimonial / Interview Clip
Once filmed, add 30–60 seconds from the AD Surf interview:
Why they chose you
Why it worked
What changed
What they’d say to other charities
This is your conversion rocket fuel.
Call to Action (soft + strong options)
Give them two ways to move forward:
Primary CTA:
Book a Discovery Call About the Impact Programme
Secondary CTA:
Download the Impact Planning Guide (lead magnet)
FAQ (for objections)
This is key for cold traffic from ads.
Include:
How much does it cost?
Do you help with social strategy?
Do we need to be in Cornwall?
Can we use the content for fundraising?
How often do you film?
How long from filming to delivery?
What if we don’t have a big budget?
Can you work with grant-funded projects?
Closing Statement
A warm, human close.
Something like:
Every charity has powerful stories — they just rarely get told.
If you want to grow your reach, secure more funding, and connect with the people who need your support most…
let’s build something meaningful together.